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Published: 2008-06-12 00:00:00

Environment Waikato is to be the sponsor of the Premier Feature at Fieldays next year to be entitled "My Land, Our Environment".

The announcement was made today by Environment Waikato chairman Peter Buckley and Fieldays chairman Lloyd Downing, who are both Waikato dairy farmers.

The Premier Feature is at the heart of the Fieldays site and is a major part of event marketing. "My Land, Our Environment" will showcase the New Zealand rural environment and discuss ways of protecting it so future generations can continue to enjoy economically rewarding lives.

"Being associated with this Premier Feature is a great way for Environment Waikato to promote its vision of an economically rich and environmentally sensitive agricultural sector in our region", said Cr Buckley.

"The regional council is very keen to work side by side with farmers to help them farm successfully in a way which minimises any negative impact their operations have on the environment."

"Our sponsorship of 'My Land, Our Environment' will be a very useful way of getting our environmental protection messages across," said Cr Buckley.

Mr Downing said having a "My Land, Our Environment" theme for Fieldays' Premier Event next year was very relevant given the environmental challenges associated with farming.

"It's timely to have our main feature next year focused on solutions to these challenges. The farming sector is very aware of the need to strike a good balance between economic efficiency and environmental protection."

Mr Downing said New Zealand's strong environmental reputation played a key role in marketing our agricultural products overseas. "A Premier Feature which will provide ideas aimed at protecting the environment is a great way of helping to maintain that clean, green reputation."